Background & Motivation

The meme economy has proven that culture, symbolism and community participation can be stronger than technology narratives.

However, most meme projects rely heavily on short-term hype, repetitive characters and copy-paste visual styles. This leads to fast attention, but weak long-term identity.

Griffin was created to explore a different direction:

• a strong visual symbol

• flexible artistic interpretation

• open creative participation

• and community-driven cultural expansion

Instead of chasing short-term market cycles, Griffin focuses on building a meme identity that can survive multiple cycles.