Visual content, meme narratives, branding directions and future collaborations are encouraged to emerge from community initiatives rather than centralized control.
2 Creative Freedom
The Griffin image is not locked to one art direction.
Creators are free to:
reinterpret the character
experiment with styles
explore new visual languages
and build derivative artworks
3 Long-Term Symbol Building
Griffin focuses on symbol recognition rather than short-term attention.
The project prioritizes consistency in identity while allowing diversity in creative execution.